client: atlantic records

role: creative direction, animation, video

collections: #musicvideos 

 

 

Atlantic records approached us with the opportunity to create a music video for a new project created by Mat Zo and The Knocks called The Mary Nixons. We gave the song a listen and immediately gravitated towards the idea of escaping routine. Through heavy listening, we noticed that there was a drop in the song that allowed for a narrative progression change. We thought of the idea of this protagonist trapped in the daily routine of things and breaking free of it. Due to the tight deadline, there was no way we can go out and shoot what we wanted to convey. We then decided to challenge ourselves to see if we could create a strong narrative just from free stock footage and typographic progression.