Piloti is a Canadian company focusing on automotive apparel and footwear designed for the street and track. We were enlisted to create a brand commercial profiling their range of racing shoes.
By juxtaposing a serene and twisty mountain road with a fast-paced race track, we designed two vignettes to cover a wide-range of automotive passions through varied driving terrains. Our focus for this brand video was to emulate characteristics of the modern gentlemen racer: a focused mind before the drive, a relentless spirit for competition and elegance under fire.
We wanted the viewer to feel immersed in the driver seat and think about going for a spirited ride afterwards.