client: Piloti

director: MOSSS

DP: MOSSS

producer: Ralph Hsiao

editor: MOSSS

special thanks: hing

collections: #commercial #automotive

 

 

Piloti is a Canadian company focusing on automotive apparel and footwear designed for the street and track. We were enlisted to create a brand commercial profiling their range of racing shoes.

By juxtaposing a serene and twisty mountain road with a fast-paced race track, we designed two vignettes to cover a wide-range of automotive passions through varied driving terrains. Our focus for this brand video was to emulate characteristics of the modern gentlemen racer: a focused mind before the drive, a relentless spirit for competition and elegance under fire.

We wanted the viewer to feel immersed in the driver seat and think about going for a spirited ride afterwards.

 
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BTS of Piloti commercial video by MOSSS
 
piloti commercial video by MOSSS
BTS of Piloti commercial video by MOSSS
 
BTS of Piloti commercial video by MOSSS
BTS of Piloti commercial video by MOSSS
 
BTS of Piloti commercial video by MOSSS
 
BTS of Piloti commercial video by MOSSS
BTS of Piloti commercial video by MOSSS
BTS of Piloti commercial video by MOSSS
BTS of Piloti commercial video by MOSSS
 
 
BTS of Piloti commercial video by MOSSS
BTS of Piloti commercial video by MOSSS
 
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